Nova Pharma Group is proud to highlight a successful initiative led by our Morocco branch, Universal Scientific Group (USG).

In collaboration with Hill’s Pet Nutrition, USG recently hosted Hill’s Petshop Partners Day 2026 in Casablanca, bringing together a dynamic network of pet retail partners with a shared objective: strengthening collaboration and supporting the growth of the pet retail market in Morocco.

Supporting Retail Partners Through Education and Collaboration

The event provided a valuable platform for knowledge-sharing and engagement between Hill’s Pet Nutrition, USG, and local petshop partners.

Key highlights of the program included:

• Presentation of Hill’s latest scientific innovations and nutritional expertise
• Retail merchandising and sales development strategies
• An interactive engagement session designed to encourage participation
• Networking opportunities, concluded with a partners’ dinner

Strengthening the Pet Care Ecosystem

Initiatives such as Hill’s Petshop Partners Day reflect the importance of strong collaboration between distributors, global brands, and retail partners in building a sustainable and growing pet care industry.

At Nova Pharma Group, we believe that education, strategic partnerships, and local engagement are essential drivers of long-term growth in the veterinary and pet care ecosystem.

We extend our sincere appreciation to all participating petshop partners for their trust and commitment, and congratulate the USG team for delivering a successful and impactful event.